Achievements: underrated and underused (by developers)

Achievements, trophies whatever you want to call them, have taken the video game world by storm in the last five or so years.  They add an interesting metagame to a video game and encourage the player keep playing.  When achievements are best used is when they make the player play the game in a way they never would have done before.  However, I see a unfortionet pattern with most achievements.  They tend to fall into boring categories of: complete the mission, collect the collectable and do action x amount of times.  Completing a mission, something that is rewarding in its own right, usually has an achievement slapped on top just for good measure.  There needs to be more achievements that challenge the player in interesting or bizarre ways.  I am surprised one doesn’t more achievements that make the player play through the game again. Not just harder difficulties but for instance complete Batman Arkham City without using detective mode.  There are achievements like this but they are not as prevalent as I would expect.  The best achievements make the player get out of their comfort zone and encourages them to try more things.  I hope in the future developers will put much more thought into achievements.